18 Oct Protecting Price When Selling on Korea’s Coupang Platform
About
In this white paper, we cover the common challenges that arise for sellers on the Coupang platform. Commonly, price erosion and seller proliferation are recurring topics we hear from our clients looking to expand into Korea via Coupang. We also highlight key insights and strategies that you may be able to employ on your brands and businesses to address these challenges.
Executive Summary
- The more sellers of your product, the increased risk of price erosion
- Uniform pricing strategies should be well thought through for each customer
- Coupang sets their own SRP, despite encouragement from brands to raise prices
- Brand building outside of Coupang helps reinforce its price positioning
- Leverage Coupang’s different seller entities to have options for negotiating price
- Carefully consider whether Coupang SHOULD be a part of your Korea strategy
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